12/10/2023 0 Comments Random websites popping up on chrome![]() The pop-up reads: “Turn on an ad privacy feature” with the caveat, “We’re launching new privacy features that give you more choice over the ads that you see.” It could be argued that Google has been quite sneaky about this. In Europe, people have to “opt-in” to anything that could impact their privacy, rather than out. If you are confused about the Chrome pop-up you received, it’s not surprising. He points out that the Privacy Sandbox “increases privacy compared to third-party cookies (and other cross-site identifiers)” while “supporting important use cases for the web including ads measurement and relevance.” Google Sends Out Alerts About ‘Ad Privacy Feature’ “We’re working to deprecate 3P cookies as well as enable businesses, big and small, to reach new users and support content and services that billions of people rely on.” “Our goal is to improve privacy and keep the web free and open for all of us,” says Victor Wong, senior director of product management for Privacy Sandbox. ![]() Google accepts it has to change, and its spokespeople have been pretty vocal about how Chrome is adapting to meet the privacy needs of users. We have to remember this is the same company that had personalised adverts on by default in commercial accounts.” Google Hits Back At Critics Instead they appear to be touting this as a means to protect a user’s privacy when it is anything but. “It would be ok if they were upfront about it. ![]() “Instead of several companies now having this data, we have a case of Google being the sole custodian of and it’s likely they will earn some money out of it, via their advertising service. Security researcher Sean Wright also expressed concerns. The wording is a bit deceptive it’s tracking-of a different nature-under the name of privacy. However, referring to the Chrome pop-up, he adds: “ I think to call this privacy is a bit odd. mean that most Chrome users are already fingerprintable, Topics API or otherwise,” he added.Ĭybersecurity consultant Daniel Card says he “applauds the idea of improving the abstraction level used to track Chrome users.” “The enormous amount of fingerprinting surface already in Chrome…. “Rather, they’re proposals to make the least private browser slightly less bad,” Peter Snyder, senior director of privacy wrote in a blog. While Google says Topics does not expose any sensitive data and stops so-called fingerprinting, which could identify the user, privacy advocates suggest it could still be a risk.Ĭhrome competitor Brave wrote last year that FLoC, Privacy Sandbox and the Topics API do not improve privacy. Google thinks this removes the ability to quickly re-identify people across sites. Additional privacy protections exist, such as showing a different set of topics to different sites for the same user. The user’s site history is not available to any external parties, including Google. Google says Topics and the Privacy Sandbox offer multiple benefits, including on-device processing. ![]() Most people agree this is better than the third-party cookies that relentlessly track across the web. Better Than Third-Party Cookies In Chrome-But Topics Isn’t Perfect Later, a site that you visit can ask Chrome for a few of your topics-but not your browsing history-to personalize the ads that you see.Ĭhrome is making these technologies available in 2023 so that companies have time to integrate them ahead of Chrome’s planned removal of third-party cookies in 2024. Topic labels are predefined and include things like Arts and entertainment, Shopping and Sports. Websites can then ask Chrome via its Topics API what a person’s interests are so they can be served ads.Īccording to Google, Chrome notes topics of interest as you browse. Part of Google’s Privacy Sandbox initiative, Topics uses a person’s browsing history to assign topics of interest to them. Google later responded with Topics, which is arguably better than FLoC and allows it to target ads while preserving privacy-according to Google, at least. First, Google introduced FLoC in Chrome, which users and the industry hated.
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